Although oil prices rise and fall several times this year, is still maintained at a higher price, but that does not stop the car, especially for domestic consumers buy SUV models enthusiasm. As a luxury SUV manufacturer Land Rover car models in China after the introduction of diesel version is expected this year, following the United States, the United Kingdom later to become Land Rover's third largest market. At this point, at any time of year, Land Rover has been general manager of China Dion-ho began to plan for the reform is to build marketing companies bear the brunt.

1, the establishment of new car sales company controlling the import, marketing rights

Land Rover is currently in China, has imported a total of four regions of the right agent, namely, Hui Tong Lu Hua, SCAS, Shanghai and Dalian honor the WTO, this four importers can be submitted directly to the Land Rover's UK headquarters orders, that is China may not directly set through the Land Rover car dealers, so Land Rover China can be said to be a useless body, after all, have an independent new car dealers import, marketing rights, there is not any reason to take orders from Land Rover in China.

Therefore, the Dion-ho the first of course you want to recover the power of new car imports, marketing rights, it should be done through the establishment of marketing companies. But the four agents had to pass or not, and now has such a free car dealers do not want to be the natural powers of seizure of power. But in order to be able to truly boldly, Land Rover in China can be said that mind was determined to recover new car sales company set up to import, sale of the right is just the beginning, followed by more touches to be carried out by the interests of existing agents, then is the recovery of sales network development.

2, recovery sales network the right to development

Hui Tong Lu Hua, SCAS, Shanghai and Dalian Elite 4 the WTO as the Land Rover's authorized agents, in addition to have a new car imports, sales rights outside the control area also has developed within their respective distributors. Take the Hui Tong Lu Hua, for example, December 11, 2001, Hui Tong Lu Hua officially signed on as the first Land Rover in China, authorized importer. At present, Hui Tong Lu Hua has been in Beijing, Tianjin, Chongqing, Shanxi, Shaanxi, Shandong, Xinjiang, Gansu, Ningxia, Sichuan, Inner Mongolia, Hebei, Guizhou, and Qinghai to invest into 13 Land Rover sales and service center 4S can be said that four agents firmly control the rights to sell Land Rover in China and network development rights, while the Land Rover it look more like a "decoration."

The situation in China does not want to continue to Land Rover, and in the realization, after the establishment of sales companies, followed by recovery of the network will be a natural right to development. DIS-ho, general manager of Land Rover in China, said China's current total of 40 Land Rover dealers, I plan to make this figure within two years, an increase of 50%, or 2011, when 60 dealers. In order to achieve such a plan first and foremost is to control the right to development, or would be a "sided affair a fever."

3, unified brand promotion and pricing

Of course, the Land Rover set up sales company in China to recover the network the right to development, the unified brand promotion and pricing is a logical thing, and after all, the first two is the key to success. Land Rover by the four agents complete control over sales and, therefore, created a Land Rover vehicle sales price in a very non-uniform around the issue of Land Rover announced by the manufacturers guide price is really just the role of guidance, such as the introduction of this year, Land Rover Freelander 2 diesel models in various places offer difference is relatively large, Land Rover naturally do not want this to happen, but the face of the current situation is also no alternative but to look forward to its own reforms can be implemented.

All in all, Land Rover sales company in China is still set to achieve the purpose of their powers is quite clear that four agents naturally see very clearly, and they have hand Land Rover's existing sales network in this important bargaining chip, after all, Land Rover for China to push forward the reform but also do not want to affect the vehicle sales, so the two sides of the game will continue, Land Rover whether China will finally realize his "dream", let's wait and see!